ATLANTA - In an objective and independent survey just released by the New York-based Luxury Institute, America's premium income earners rated Porsche the most prestigious luxury automobile for 2006. Porsche topped an impressive field, based on its brand uniqueness and exclusivity, being the marque most often driven by people who are admired and respected. Porsche was also singled out for making customers feel special throughout the entire ownership experience.
“We are gratified that for the second time in a row, a majority of discriminating, sophisticated owners has rated Porsche the number one luxury brand,” said Peter Schwarzenbauer, President and CEO of Porsche Cars North America. “It reaffirms our belief that by remaining true to our sports car values and history, the Porsche brand maintains its position as one of the world's most respected and desirable names.”
The Luxury Institute is an independent research entity that serves as the objective voice of the wealthy consumer. The Luxury Institute is the creator of the Luxury Brand Status Index (LBSI), a proprietary survey methodology developed to measure the value and equity of leading luxury brands, based upon statistical data collected from wealthy consumers. The LBSI incorporates four main pillars of value: consistently superior quality, exclusivity and uniqueness, a measure of enhanced social status, and a measure of the ability of a brand to make a customer feel special across the customer experience with the brand.
Using the LBSI, the Luxury Institute surveyed a nationally representative sample of more than 500 households with a $200,000 minimum gross annual income, and a minimum net worth of $750,000. Thirteen luxury automobile brands were rated including Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes, Porsche, Saab, and Volvo.