Stuttgart. Pietro Innocenti has been appointed the new Managing Director of Porsche Italia S.p.A., effective 1 September 2012. The 45-year-old is to succeed Dr. Loris Casadei, who will continue to serve the company as a consultant. Innocenti was most recently responsible for Ferrari Middle East/Africa. He previously held various posts in marketing and personnel with Ferrari in Italy and China as well as with Telecom Italia.
Felix Bräutigam, Director Region Europe, says: “In Pietro Innocenti we have been able to bring in a proven brand expert in order to further strengthen the desirability of our exclusive sports cars during the difficult current situation in Italy. During almost 15 years at the helm Dr. Loris Casadei successfully and skilfully guided Porsche Italia’s development through times of crisis. We are deeply indebted to him for his exceptional commitment.”
Based in Padua, Italy, Porsche Italia S.p.A. is a wholly-owned subsidiary of
Dr. Ing. h.c. F. Porsche AG. Porsche Italia is responsible for sales in Italy as well as branch offices in Milan and Padua.