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Dynamic logo highlights flexibility of the new Porsche ArenaSports car manufacturer presents logo for multipurpose hall at NeckarPark in Stuttgart


Stuttgart. After acquiring the name rights in October 2005, Dr. Ing. h.c. F. Porsche AG, Stuttgart, has now presented the official logo of the new Porsche Arena: Oval, gradated dynamic lines are paired with classical design. The familiar red Porsche logo combined with an energetically depicted arena silhouette in metallic gray are particularly eye-catching. The word "Arena" written in the manner otherwise used exclusively on the rear end of the Zuffenhausen sports cars completes the striking yet discrete expression.

"The dynamic logo is also a symbol for the highly flexible concept of the new Porsche Arena," summarizes Anton Hunger, Head of Porsche AG Press and Public Relations, on the advantages of the multipurpose hall. In addition to the Annual General Meeting of the car maker and the Porsche Tennis Grand Prix a great variety of sports and cultural events are possible due to the short change-over times. The Porsche Arena is to be opened on May 27, 2006.

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3/14/2006