Basically, the start of it all is the idea, the concept, the principle. Basically, it’s already the name ‘Dr. Ing. h.c. F. Porsche AG’. Unusual, perhaps. But fitting. Because the guiding principle of the company, the added value of Porsche, is expressed in this ‘Ing.’ – an abbreviation for the title ‘Engineer’. Basically, it should be writ large. ‘ING’. As large as the engineering artistry which we at times push to the limits.

Especially at our Research & Development Centre in Weissach. Perhaps this too is the Porsche Principle. That we constantly seek new ideas on our own initiative. Beginning right at the Weissach Research & Development Centre, the nucleus of our know-how. Here 3,550 patents valid worldwide are administered, with another 100 added each year. From the engineering office in Stuttgart’s Kronenstraße, which Professor Ferdinand Porsche founded in 1931 as an ultra-modern service company for the automotive industry, there developed in 1972 the Porsche think tank in Weissach. With workshops, test benches, laboratories, measuring centres, wind tunnel and crash test facilities. VarioCam Plus, PCCB, Variable Turbine Geometry. It’s not least of all the technical evolutions that give our sports cars a soul. That credibly underscore this special yearning to break out of the box. The fact that the quality is right, that two-thirds of all Porsche vehicles ever built are
still on the road, is attributable to the genes built in at the factory.

‘Ing.’ is something like our genetic code. Because Professor Ferdinand Porsche, our founding father, was an automotive engineer. He developed, among other things, cars to win races. We have successfully carried on this tradition. We have won the Le Mans 24 Hours race 16 times, the Targa Florio and Paris–Dakar several times and, with our engines, the Formula 1 World Championship three times. These were very different vehicles of very different generations. But they were always Porsche vehicles. With these triumphs, one gains experience. We collected it, bundled it with all the added know-how accumulated over the years, and developed from it a singular sports car concept. This laid the foundation for our presentday model range. It is a legacy, but a very vital one.