Porsche stands for dynamism, agility and flexibility; as well speed, elegance and safety. Our philosophy is to develop compact, high-performance engines that produce outstanding power. We then create premium vehicles that are able to transfer this power to the road effectively, in the process applying all the knowledge and experience we have gained from motorsport. Because that is precisely what our customers expect.

The fact that our specifications for new and ongoing developments include clear objectives relating to the environment is no contradiction. Quite the opposite. At Porsche, increasing performance goes hand in hand with reducing fuel consumption. We are continually optimising vehicle aerodynamics, which has a positive impact on both fuel use and performance. For the same reason, we put a great deal of effort into reducing vehicle weight. What is more, we regularly optimise fuel use by way of technical innovations – all part of delivering pure performance.

Otherwise how – in relation to engine power output – could our existing vehicle range make us one of the manufacturers with the lowest CO emissions?

Of course, we want to go further. For example, by reducing fuel consumption, and thereby CO2 emissions, by up to a further 20 per cent by 2012. To do this, we deploy innovative technology. Porsche technology. Just as successfully as in the past.

Proportion of CO2 emissions in Germany

Reduction in pollutants within the German automotive industry

‘Experience shows that the premium segment is a key innovator. Technical innovations initially offered in the higher vehicle classes generally feed through to the lower end some years later.’
(Porsche Chief Executive Dr. Wendelin Wiedeking)