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Identity 911 911 Carrera Cabriolet

Porsche - Identity 911
Models shown: 911 Carrera, 911 Carrera S Cabriolet, 911 Carrera 4S

Identity 911

Our own engineering tradition is evident from the ‘Dr. Ing. ’ in our company name. Also from our racing victories, now totalling more than 30,000. Not only more feats of heroism, but responsibility for the future of the sports car and for the environment. Then there is the 911’s reputation as an iconic sports car. However, this reputation means nothing unless we continue to breathe new life into old ideas. For us, heritage and future are inseparably linked. Of course, we could simply have made a capable sports car, but this wouldn’t have been a Porsche, and certainly not a 911.

Our identity is the 911. This is also, and especially, true in the 21st century. Instantly recognisable and originally engineered for the racetrack, it continues to stir the emotions today, just as it did in 1963.

Yet, is that enough to move forward? Above all, is it enough for you? Don’t we need to break the stranglehold of tradition once in a while before it one day stifles innovation altogether? We believe that the answer is ‘yes’. This is our approach to the preservation of tradition. It is precisely how we respond to the passion for the sports car and do justice to the 911 legend – and always with tomorrow in mind.

We have achieved this with a future-oriented design, with engines that consume comparatively little but deliver a considerable amount of power, with efficiency-enhancing technologies such as auto start/stop, thermal management and electrical system recuperation, with intelligent lightweight construction, with an innovative hood concept on the Cabriolet models, with Porsche Traction Management (PTM) active all-wheel drive, and with an interior that combines sophisticated ergonomics and sporty comfort.

All of that is what defines us. In short, it is the way in which we combine tradition and innovation, performance and everyday practicality, form and function. For us, these are not contradictions, but our motivation. We are referring to Intelligent Performance.

Our identity can be accurately described by many words. And three digits.

The 911. Porsche Identity.

Identity 911

Engineering 911

Exterior design

Interior design

911 ’50 Years Edition’ optional package



Efficiency-enhancing measures


7-speed manual gearbox

Porsche Doppelkupplung (PDK)

Exhaust system

Air intake system

Direct fuel injection (DFI)

VarioCam Plus System

Integrated dry-sump lubrication


Sport Chrono Package

Dynamic engine mounts

Porsche Torque Vectoring Plus (PTV Plus)

Porsche Active Suspension Management (PASM)

Porsche Dynamic Chassis Control (PDCC)

Wheels + TPM

Front and rear axles


Porsche Ceramic Composite Brake (PCCB)


Porsche Stability Management (PSM)


Engineered design

Anti-theft protection


Steering wheels



Adaptive cruise control with Porsche Active Safe (PAS)

Additional Features



Electrically powered wind deflector

Porsche Communication Management (PCM)

Burmester® High-End Surround Sound System

BOSE® Surround Sound System

Mobile phone / Bluetooth® connection

Online services

CDR audio system

Exhaust emission control

Fuel economy and recycling