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Archive 2011

Porsche Design Drivers’ Selection celebrates iconic racing partnerships with new MARTINI RACING and Racing Heritage inspired collection

• New collection of Porsche Design Drivers Selection items celebrate 60 years of Porsche racing heritage

• Brand new Heritage Collection inspired by the winning Porsche team in the 1970 Le Mans 24hrs

• New for 2011 the MARTINI RACING Collection features the traditional light blue, dark blue and red that mark the iconic relationship between Porsche and MARTINI RACING

2011 marks the 60th anniversary of Porsche making its debut at the Le Mans 24hrs, furthermore, it is 41 years since the highly skilled team of Hans Herrmann and Richard Attwood fired their engine on the start line of the gruelling French endurance race. Their win, a first outright victory for Porsche set the racing reputation for the brand, and this achievement has been immortalised with the famous racing number 23, in the latest collection from Porsche Design Drivers’ Selection.

All items in the range feature the distinctive ‘Porsche Team Salzburg’ red and white livery from the 917K in which Herrmann and Attwood raced to victory. The Team Salzburg overnight bag (£125) and wallet (£15) are the perfect accompaniment to any weekend trip away, whilst the themed mug (£15) and glass coaster set (£40) continue the celebration at home.

In 1971, Porsche again made history by winning the Le Mans 24hours and also set a distance record – 3,315 miles at an average speed of 138mph – that stood for nearly 40 years. Fans of Porsche racing history are also able to purchase a collectors edition, 1:43 scale model of this 917 KH (£40) Le Mans winning car from 1971 as part of the Heritage collection. Available in an exclusive presentation box, the MARTINI liveried model celebrates the 40th anniversary of its triumph this year.

Indelibly linked in the minds of many racing enthusiasts, the enduring colours of the Porsche MARTINI RACING Heritage are once again resplendent in the 2011 Porsche Design Drivers’ Selection collection. Offering Polo and Rugby Shirts for men and women (from £50), as well as a man’s hooded shirt (£75) and women’s large-logo racer-back vest (£35), alongside some seasonal items to celebrate the summer.

Stand out on the beach with a collection of items including the Beach Ball (£39), Beach Chair (£70) and large beach towel (£45) all in the distinctive Porsche MARTINI Racing livery. Enthusiasts can boost their collection of model cars in 2011 with the release of a 1:43 scale model of the 936/76 ‘Black Widow’ race car (£32), offering a darker twist on the traditional red and blue racing colours.

The latest Porsche Design Drivers’ Selection range is available now from all 32 Porsche Centres nationwide, or online through the Porsche Shop: http://shop1.porsche.com/uk/

Porsche Design Drivers’ Selection
The themes within the Porsche Design Drivers’ Selection span much more than motor sport, updated for 2011 are the Classic, Crystals and product inspired collections, now covering models including Panamera, Cayenne and 918 Spyder. Further information about these items and much more, is available via www.porsche.co.uk

1. Porsche and Martini Racing – a brief history
The Italian drinks empire of Martini & Rossi was one of the first sponsors unrelated to the car industry to take advantage of the end of advertising restrictions in motor racing prior to 1968. Martini were quick to react and at a sports car race at Hockenheim in 1968 in exchange for bearing Martini Racing decals on their vehicles, the drivers were given promotional items such as racing jackets. Today, original Martini racewear commands a huge premium among collectors of motor sport memorabilia.

From these modest beginnings in 1968, Martini forged a relationship with racing – and in particular Porsche – by purchasing two 907 sports cars for the 1967 season. Proudly displaying the famous ‘Ball and Bar’ Martini logo, the pair of Porsche 907 racers competed at Spa, Brands Hatch and Monza, topping off a strong first year with a sixth place finish in the gruelling Targa Florio race in Sicily.

With racing success and public interest gaining momentum, Martini Racing supported a total of eight cars in 1969 before announcing an unprecedented sponsorship arrangement with one of three Porsche privateer teams, German Racing, the following year. Competing with the sensational flat-8, air-cooled Porsche 908 sports car, the ‘International Martini Racing Team’ (as it was known) proudly displayed the two wide stripes that would eventually morph into the famous and widely recognised Martini Racing colours.

The Porsche 917, the Origin: The 917 is an icon of 24hrs of Le Mans racing. In 1969, and driving the first short-tail ‘KH’ variant, Richard Attwood and his Porsche Works team co-driver, Vic Elford suffered a gearbox failure with only two hours to go, after leading the race for a substantial time. Fast forward to 13 June 1970, and with a new team mate Hans Herrmann, Richard Attwood was back on the starting grid in a Porsche 917. Exactly one day later, they celebrated the first success for Porsche at the legendary 24 Hours of Le Mans. See Richard Attwood drive this iconic car here.

28/7/2011