Porsche Driving Experience Centre, Silverstone – Facts
Planning permission was first granted in April 2007, and the ground-breaking ceremony coincided with the British Grand Prix later that summer. The facility was operational just 12 months later in time for the 2008 British Grand Prix, and hosted the launch introduction for the second generation 911 Carrera.
The Porsche Driving Experience Centre building design was inspired by the cloud shape cumulus nimbus, and looks like a key hole from above.
The Porsche test track is built on the site of the Rally of Great Britain World Rally Championship special stage used in 1998 and 1999. The original starting gantry and Michelin cross-over bridge have been amalgamated into the test track design.
The Porsche Driving Experience Centre occupies a 10.2 hectare plot.
With a total length of 3.1km, the track has been designed to allow it be split into four separate areas that can be used independently of each other or connected together to form a longer handling circuit.
The view from the roof terrace not only takes in the whole of the Porsche test track and Porsche off-road course, but also a clear view of Silverstone's Becketts corner, Hangar Straight, Stowe corner and the run up to Abbey bend, which comprise most of Silverstone's Southern circuit and half of the Grand Prix Circuit.
The building stands on the site of the aircraft hangars (hence Hangar Straight) used for training flights by the US Air Force in WWII and the base course of the track is made from the re-cycled concrete of the hangar bases.
It makes perfect sense for Porsche to combine its driving experience activity in to one venue and this location is perfect with over 70 per cent of our UK customers within a two hour drive of the Silverstone area.
The water jets and sprinklers take no water from the mains and the water is re-cycled.
The kick plate is 75 m long, the ice hill has a 7 % slope.
The stopping distance is at least 10 times longer on the dampened red surfaces of the kick plate and ice hill than on dry tarmac.
Two years of research into the best proving grounds and driver development centres around the world went into developing the unique layout of the Porsche test tracks at Silverstone.
Proving grounds are created to develop cars. The Porsche test track is designed to develop drivers.
Each of the five track configurations have been created with the demonstration of Porsche technology in mind.
The low friction handling circuit was developed by Porsche and is totally unique with polished limestone creating its slippery surface.
A membership scheme will start in 2009 providing exclusive access, offers and events.
Wayne Boyd, the 2008 Formula Ford Festival winner, was the first race driver to sign up to the annual training and assessment programme offered by the Porsche Human Performance Centre.
In the same way race car technology filters into road cars, race driver preparation can help Porsche customers with posture and comfort, concentration and reaction skills, improving driver enjoyment and increasing safety.
The Porsche test track was used for two Duathlons in 2008 (2 mile run, 10 mile bike, 2 mile run) and will host a Duathlon championship in 2009.
The chef and catering staff in the on-site Panamera restaurant have worked closely with the Porsche Human Performance team to create a menu that is not only tasty and wholesome, but seasonal and uses locally sourced produce.
Porsche Cars GB chose to work with JVC and BOSE enabling the Porsche Driving Experience Centre to have fully High Definition visual display with state of the art sound.
The Porsche Driving Experience Centre is not a retail site, but dedicated to allowing drivers to develop their technique and further their understanding of Porsche cars.
The Porsche Driving Experience Centre is the first phase of Silverstone's 'master plan' for re-development and Porsche will work closely with Silverstone to positively contribute to Silverstone's future.