As an exception to the rule, let us confess that not much will change at Porsche in the coming years. In principle. Meaning: our standards will continue to be the highest. We will carry on the traditions that have proven their merits. We will come up with surprising innovations. And, wherever sensible, reinvent ourselves.

We find this exciting. Of course, we have planned a bit in advance since we are not particularly fond of unpleasant surprises. We haven’t taken this step to sell our ideas. On the contrary, our objective is to secure – and strengthen – our inventive potential. The youngest and most comprehensive model range of all time is a case in point; the cycles are in place. The Panamera, with which we will address new customers, is already an established element. But whatever we build, it will always be a true Porsche. That’s a promise.

With our goals and visions, we look far beyond the short-term horizons. Which enables us to secure our independence in the long run, and to flexibly respond to fluctuations in the marketplace.