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The Porsche Principle

The Porsche Principle

This quote gets to the heart of everything that makes Porsche what it is. As a brand, as a company and as an automotive manufacturer. It has been our guiding star – for more than 65 years. And it covers all the values that characterise our work and our vehicles. It’s no wonder, therefore, that no-one can describe this better than the person who created the very first sports car to bear the Porsche name: Ferdinand Anton Ernst - or Ferry Porsche, for short.

In the beginning, I looked around and could not find the car I'd been dreaming of: a small, lightweight sports car that uses energy efficiently. So I decided to build it myself.

Ferry Porsche

His dream of the perfect sports car has always driven us – throughout our history. And we get closer to achieving it every day. With every concept, every development and every model. Along the way, we follow a plan, an ideal that unites us all. We refer to it simply as the Porsche Principle. The underlying principle is to always get the most out of everything. From day one, we have strived to translate performance into speed – and success – in the most intelligent way possible. It's no longer all about horsepower, but more ideas per horsepower. This principle originates on the race track and is embodied in every single one of our cars. We call it "Intelligent Performance".

Tradition

The story of Porsche begins with a vision. And tells how this vision became a reality.

The Porsche Principle - Tradition

Innovation

The future has been our destination for over 60 years. But how will we get there? With greater power and efficiency. In short, with more ideas.

The Porsche Principle - Innovation

Design

The amazing thing about a Porsche is the harmony of the design concept, in which design follows function.

The Porsche Principle - Design

Functionality

At Porsche, form always follows function. It must prove itself. On test stands. In the wind tunnel. On every mile of road.

The Porsche Principle - Functionality

Performance

We build sports cars because that is all we have been doing since 1948. And that is a good thing.

The Porsche Principle - Performance

Everyday Usability

A Porsche is no ordinary sports car, but a sports car for everyday driving, whatever the weather.

The Porsche Principle - Everyday Usability

Exclusiveness

A Porsche is more than just a vehicle. It is an expression of freedom and a unique attitude to life. It is the realisation of a unique dream.

The Porsche Principle - Exclusiveness

Social Acceptance

It is important to us that the Porsche brand is firmly anchored in society. And represents an attainable dream.

The Porsche Principle - Social Acceptance