Porsche stays on the road to success in North AmericaThe new 911 Carrera models are set to cause a stir from September
Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart, has almost equaled the previous year’s sales figures of 35,398 units in the North American market in the last financial year 2007/08 (to July 31, 2008) with a total of 33,692 deliveries, despite the change of 911 Carrera model; the drop is only five percent. Customer deliveries can be broken down into 31,818 vehicles in the USA and 1,874 units in Canada. In view of the gloomy economic situation in North America, these results are a great success on the whole.
The Cayenne is primarily responsible, exceeding the previous year’s figures by 17 percent with a total of 13,700 deliveries in the USA and Canada. The sports model, the Cayenne GTS, first launched in March 2008, has already sold 1,977 units. The 911 sports car range fell by
19 percent to 10,775 vehicles as a result of its life cycle. In anticipation of the new 911 Carrera model with lower fuel consumption direct injection and the new Porsche dual clutch transmission, sales figures for the previous model fell slightly. The new Carrera models will hit the streets of North America from September. Sales of the Boxster range fell by twelve percent to 9,217 vehicles, including a total of 5,402 Cayman and
Cayman S units.
In July 2008, the last month of the 2007/08 financial year, the premium sports car manufacturer delivered 3,274 vehicles in North America, 3,128 units in the USA and 146 in Canada. This is a slight fall of four percent in comparison with the previous year’s figures. The Cayenne recorded customer sales of 1,002, 20 percent fewer than in the same month last year. In contrast, overall sports car sales rose slightly in North America in July 2008. The 911 range zoomed up four percent to 1,121 vehicles sold. The Boxster range even managed growth of six percent to 1,151 units, including a total of 567 Cayman and Cayman S vehicles.