New partnership to boost Porsche growth in Malaysia Sime Darby to take over Porsche distribution in Malaysia
Malaysia. Porsche Asia Pacific Pte Ltd has signed a Letter of Intent (LOI) to appoint Sime Darby the sole and exclusive importer of Porsche cars in Malaysia.
The LOI outlines that Sime Darby will assume full responsibility for the importation, distribution, sales, marketing, PR and after sales service for Porsche cars in Malaysia. This also includes the right to appoint dealers and service centres.
Sime Darby is expected to officially take on this responsibility from Jaseri Automotive Group Sdn Bhd by the end of the first quarter of 2010.
According to Christer Ekberg, Managing Director of Porsche Asia Pacific, “We are pleased to welcome a new partner to our Asia Pacific family, and are confident that the team at Sime Darby are the right choice for us to grow the Porsche brand even further. We are also very happy that Dato’ Mokhzani Mahathir will remain as a shareholder in this new partnership, which will ensure continuity and a seamless transition for our customers.”
Porsche Centre Glenmarie will remain as the base for Porsche Sales and Service while additional Porsche Centres will be added to ensure higher service levels to existing as well as new Porsche customers.
Dato’ Lawrence Lee, Sime Darby’s Executive Vice President, Motors Division said, “We are thrilled to have the opportunity to add the Porsche brand to our stable, and are certain that our depth of experience in representing some of the world’s best known marques will stand us in good stead in this partnership. Malaysia will be our second representation of Porsche as we are currently rep-resenting the brand with a Porsche Centre in New Zealand.”
About Porsche Asia Pacific Pte Ltd
On 1 October 2001, Porsche established its Asia Pacific office, headquartered in Singapore to support its current 12 independent importers in the region regarding Sales, Marketing, After Sales, Training and PR.
About Sime Darby
Sime Darby is a Malaysia-based diversified multinational with operations in over 20 countries. It is involved in six core businesses - plantations, property, motors, industrial equipment, energy and utilities and healthcare.
In November 2007, Sime Darby merged with two other Malaysian plantations giants – Golden Hope Plantations and Kumpulan Guthrie – creating a new organisation with market capitalisation of approximately RM53.18 bln (US$15.52 bln) as of 14 January 2010.
With a workforce of nearly 100,000 Sime Darby is committed to developing sustainable futures for all its stakeholders.
The Motors Division has business interests in Malaysia, Singapore, China (including Hong Kong and Macau), Australia, New Zealand and Thailand. The division’s businesses comprise importation, assembly, distribution and retail of various brands of passenger and commercial vehicles.