Singapore. Following what can arguably be described as the most rigorous search for a PR agency, Porsche Asia Pacific (PAP) has appointed Weber Shandwick.
This was the first time that Porsche Asia Pacific called for a PR pitch.
Weber Shandwick’s main role will be to support the Porsche importers in the Asia Pacific region, and the regional PAP team on local programmes.
According to Christer Ekberg, Managing Director for Porsche Asia Pacific, “Since we established our Asia Pacific office here five years ago, both Porsche Asia Pacific and our importers have made substantial investments in infrastructure. This includes state-of-the-art Porsche Centres in all major Asian markets, where the complete range of Porsche models are displayed, and with facilities to customise the cars to the needs of each individual customer. Our Porsche technicians and sales staff have also undergone specialist training.
The investment in facilities and the team in the region has clearly been fruitful, and sales in the region have increased five-fold since 2001. We are also keen to take our communications to the next level and have decided to appoint Weber Shandwick to coordinate and support our Regional Office and our importers in the Asia Pacific region.”
Mr Ekberg said that some tough demands were made. “In the final analysis, Weber Shandwick clinched it on two outstanding factors: that it was able to mobilise its regional network at short notice for some serious work that went into the presentations; and for its client and staff stability. The latter is pretty impressive in an industry that is fraught with high turnover.”
Baxter Jolly, Weber Shandwick’s Singapore Managing Director, said that the Porsche pitch process counted as one of its most rigorous this year, and clearly demonstrated the team’s passion and doggedness to get to the final outcome. It also reiterated the power of the agency’s network to lend support at short notice.
“We are extremely proud to add the Porsche brand to our portfolio of regional clients.”
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