Porsche Asia Pacific
Current Press releases
Porsche adds an emotive charge to the topic of electric mobilityCampaign for the first plug-in hybrid vehicle in luxury class
Stuttgart.
The campaign, which is being implemented worldwide, was launched in Germany as part of the International Motor Show (IAA) in Frankfurt and incorporated a multimedia presence at the trade fair. The campaign now includes almost all advertising channels. To establish the emotive campaign for the
The TV advert will run until the beginning of October on German television, and is now also being shown internationally. The creative team behind the film was US agency, Cramer-Krasselt. The narrator in the German version of the film is Dietmar Wunder, who also works as the dubbing actor for Daniel Craig in the James Bond films.
The 360-degree campaign is supplemented with advertising placements and special format displays in the general press and in the automotive press. All of the advertising material was designed by the
The online campaign is a perfectly harmonised reflection of the main campaign. A specially developed microsite presents all aspects of electric mobility in an interactive and clear manner. One particular highlight is the use of responsive web design to ensure that the content is displayed in the way that best suits the end device in use, meaning the website is adapted for tablets and smartphones.
In parallel with the online campaign,
For further information:
www.porsche.com/e-mobility - www.porsche.com/panamera - www.porsche.com/918
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10/1/2013
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