The Porsche Principle is our Magna Carta. It is based on values and philosophies that together create our added value. The Porsche Principle is about a company that consistently goes its own way. In public life because we not only decline subsidies. In society as a whole because – despite our exclusive products – social acceptance is paramount for us. On the labour market, because to secure our long-term success we don’t eliminate jobs, we secure and create them. On the business base issue, because we are committed to Germany and are a constant reminder to others that one can succeed here too.

Incidentally, the Porsche Principle is a matter of our own standards. Faith in our own virtues. We have very definite ideas on how we develop and produce our vehicles. In addition to maximum cost-effectiveness, they must comply with the high demands we make. What counts here are quality, environmental protection, safety. And, naturally, fascination. All this is important. So important that we integrate our suppliers in the development process from the very first new car concept, and demand a lot of them. Because we also demand a lot of ourselves. And believe in partnership. The Porsche Principle is also about responsibility. To the customer, and to our own heritage. We never forget our origins. And they are rooted in motorsport, where we have written history on the track. We concentrate on what we do best: building sports cars.