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Archive 2006

Porsche announces new partnership in LebanonA new partner for Porsche in Lebanon

Dubai. Porsche Middle East and Africa proudly announces that Porsche Centre Lebanon is now under new ownership structure. Mr. Assaad Raphael, Managing Partner since 2002, has increased his participation and is now the majority shareholder. The new trading company will be operating under the name of “Porsche Centre Lebanon s.a.l“, and has a new Board of Directors consisting of Assaad Raphael, Charles Tarazi, and Rainier Jreissati.

Commenting on the announcement, Deesch Papke, Managing Director of Porsche Middle East and Africa, said: “Renewing our partnership in Lebanon is an absolute pleasure as we could not have found a better qualified importer, to strengthen our presence in a market with significant potential where Porsche has been enjoying great success. We have full confidence in Assaad Raphael and his team in representing the Porsche brand in Lebanon the way it should be.”

Assaad Raphael, Chairman of Porsche Centre Lebanon s.a.l, stressed the significance of the upcoming challenge: “We are proud to be selected by Porsche to lead its operations in this key market. Our unique business culture of excellence and perfectionism matches that of Porsche, a combination that will help us exploit all of our resources to surpass even the most ambitious goals we have. Our young and energetic team of employees will dedicate their passion for the brand and deep knowledge of Porsche to achieve outstanding sales and after sales service, which will take the Porsche brand in Lebanon to an even higher level than before.”

Note: Picture material can be downloaded by accredited journalists from the Porsche Press Databank at http://presse.porsche.de/.

For additional information on Porsche, please visit the website www.porsche.com or contact Ghada El-Kari, Tel: +9714-2997294, Fax: +9714-2994911 or e-mail: elkari@porsche-me.ae.