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Porsche extends its regional hold into PakistanPorsche Sets up Operations in Pakistan

Dubai. Porsche Middle East & Africa is delighted to announce more regional growth by expanding its presence into the highly anticipated Pakistani market through appointing its importer, “Autotechnik Pvt. Ltd.” Represented by three Pakistani entrepreneurs, Abuzar Bokhari (Chairman), Attique Ahmed (CEO) and Faisal Farooq (Director Finance), Autotechnik will start operations with the first Porsche Centre in Lahore (Autotechnik Pvt. Ltd. Trading as Porsche Centre Lahore) according to Porsche’s strict corporate identity guidelines, and will incorporate sales and after sales services. The long-term objective will focus on opening further centres in Islamabad and Karachi.

Commenting on Porsche’s venture into the Pakistani market, Deesch Papke, Managing Director of Porsche Middle East & Africa, said: “Appointing our importer in Pakistan holds special significance, as it extends our presence into an untapped potential market, where Porsche is bound to prosper. Partnering with a resourceful company such as “Autotechnik”, which has the creative mindset to ensure the success of Porsche in the market, is of paramount importance. When the first shipment of Porsche cars arrives in November, sports car aficionados will be treated to a true blend of Power and Passion never before witnessed in Pakistan.”

Abuzar Bokhari, Chairman of Porsche Centre Lahore Autotechnik Pvt. Ltd., stressed the significance of the upcoming challenge: “Autotechnik is proud to be selected by Porsche to lead its operations in this key market for Porsche. Our unique business culture of excellence and perfectionism matches that of Porsche, a combination that will help us exploit all of our resources to surpass even the most ambitious goals we have.”

“The opening of our first Porsche Centre is only months away, so the recruitment drive is well under way and a number of key positions have already been filled. In the mean time, new employees are attending Porsche technical and administration training; furthermore, all necessary specialist equipment orders have been placed while online support is already in progress.”

Bokhari further added that political stability and prudent economic management had led Pakistan to become one of the fastest growing economies in Asia. “Porsche’s presence in Pakistan testifies to the potential this market holds."

Porsche is currently enjoying the success of its latest and youngest sports car generations, the Boxster and 911 Carrera series, which were received with outstanding response from customers worldwide. In addition, the Cayenne is still enjoying strong demand in the region, a trend that is expected to continue in the Pakistani Market.

“The Cayenne is a true sports car. It is nimble and safe. It is a perfect car for Pakistani road conditions and climate - superbly suited to the Pakistani lifestyle. Most importantly, it offers sound and solid German engineering and reliability, like all our models.” Papke also added.

On the horizon, there is the introduction of the new all-wheel-drive model variants of the 911 Carrera, from October onwards to markets worldwide, which will further enhance the attractiveness of the 911 series. Of particular importance is the introduction of the all new mid-engined coupé Cayman S, which will be launched at the end of November. The addition of this model variant coupled with the ground-breaking scheduled introduction of the all-new Panamera four-door sports coupé in 2009, will enhance the breadth and depth of Porsche’s model range and power it confidently into the future.

Currently several prime locations are being assessed for the construction of Porsche Centre Lahore, and the opening date is scheduled to take place in the first quarter of 2006.

“We are confident that Porsche along with our partner “Autotechnik Pvt. Ltd.” will set the benchmark for the premium car segment in Pakistan.” Papke ended

Report from 24/08/2005