Porsche Sets up Operations in IndiaMay 2004, Distributors in Mumbai and New Delhi appointed
Dubai, UAE – Porsche Middle East and Africa, now the fifth largest subsidiary of Stuttgart, Germany-based Porsche AG, the smallest, independent automobile manufacturer in the world, has announced plans to expand its regional hold and sell vehicles in India through dedicated Porsche Centres. The first shipment of Porsche automobiles from Germany will arrive in India in June this year. Two distributors have been appointed; Mumbai-based Shreyans Motors where Ashish Chordia will run operations at the Porsche Centre Mumbai and New Delhi-based Exclusive Motors, where the Porsche Centre New Delhi will be managed by Satya Bagla. At present these are the only official Porsche distributors in India, although representation will be increased in the coming 18 months.
Officials at Dubai-based Porsche Middle East said that the recent demand in India for the company’s new all-road SUV, the Cayenne, precipitated the expansion. “There have always been Porsche aficionados in India,” said Mark Bishop, Porsche Middle East’s managing director, “And now with the advent of the Cayenne it made perfect sense to enter the Indian market. India is a developing market for luxury brands and has huge potential for Porsche; we are thrilled to be part of this automotive transformation along with our new partners in New Delhi and Mumbai.”
The Cayenne Turbo with a 4.5 litre V8 bi-turbo engine and a top speed of 165 mph (266 km/h) is at the top of the range, complemented by the Cayenne S with a top speed of 150 mph (242 km/h) and the first ever Porsche with a V6 engine, the Cayenne, which tops 130 mph (214 km/h).
Between the two importers, they anticipate selling a sizeable number of Cayenne SUVs in India during 2004 and beyond as demand is on the increase in India for luxury SUVs. Both importers will also supply customers in India with sports cars from the extended Porsche family of vehicles. This includes celebrated models from the Boxster and the 911 selection, ranging in price and performance from the powerful roadster, the Boxster, with a 2.7 litre engine all the way up to the 911 Turbo.
Mumbai and New Delhi’s Porsche Centres are planned to open by late 2004. Prices for the vehicles will be harmonized across the country, subject to local taxation.
Report from 16/05/2004