Stuttgart. Tennis star Maria Sharapova, Porsche’s global brand ambassador, revealed a very special new project in Stuttgart today: “Speedy” – the latest creation of Sugarpova, Sharapova’s premium candy brand. “Speedy" is a yoghurt gummy that comes in a range of different colours. The special highlight is that the gummy is shaped in the typical shape of the iconic Porsche 911.
Sharapova, who celebrates her 27th birthday this Saturday, was visibly proud of her latest creation at the presentation of Speedy in the run-up to the Porsche Tennis Grand Prix. “The 911 is my favourite Porsche because its shape is so perfect,” explained the Sugarpova founder, who is also creative director of her company. “As an ambassador of the brand, it’s thrilling for me to combine my passions in such a totally unexpected and exciting way,” Sharapova continued.
Sugarpova is a premium candy company which Maria Sharapova launched in August 2012. The products are intended to demonstrate the playful, trendy, and sweet side of the international tennis star by interpreting classic types of candies in her own signature style. “Speedy” – like the other fourteen gummies from Sugarpova – will soon be available worldwide at select retail stores, such as Henri Bendel (New York), Selfridges (London), Colette (Paris), and David Jones (Sidney). With immediate effect, the candy is also obtainable at www.sugarpova.com and at the Sugarpova booth at the Porsche Tennis Grand Prix in the Porsche Arena in Stuttgart from April 19 through 27, 2014. As with all other Sugarpova flavours, part of the proceeds from the sale of “Speedy" will be donated to the “Maria Sharapova Foundation”.
Exactly one year ago Porsche introduced Maria Sharapova as the first global ambassador of the sports car manufacturer. The tennis star was already familiar with the vehicles made in Zuffenhausen and Leipzig: As the 2012 winner of the Porsche Tennis Grand Prix in Stuttgart, Sharapova not only took home the prize money, but also her first 911 Carrera S Cabriolet.
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