Stuttgart. Porsche AG continues professionalizing the international Porsche Driving Experience programs, in which customers can experience the “Fascination of Porsche” live. For future development Porsche will from now on cooperate with _wige EVENT gmbh who will gradually take over the development, organization and implementation of Porsche driving events and tours.
The Porsche Driving Experience offers three types of products: The Porsche Travel Club with a wide variety of international travel tours along extraordinary routes, the Porsche Sport Driving School with a range of professional driver trainings taking place on Europe’s most significant racing circuits, and the Porsche Driving Experience Winter driving programs on snow and ice in Northern Finland.
Porsche has invited several well-known agencies for a pitch process. _wige has delivered a convincing concept and succeeded against its competitors.
_wige MEDIA AG settled in Cologne offers a broad spectrum of media services, providing creative advice as well as the production of image movies, live broadcasting and the development of content marketing strategies. For the realization of Porsche Driving Experience’s task, _wige EVENT will open an office in Stuttgart soon. There, a team of 15 will prepare for the beginning partnership.
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