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The Porsche Principle - Design

Design

Why did Porsche Sports Cars become design icons? Because they were aesthetically successful? Because people found them "attractive"? Yes, what goes without saying. However, the really amazing thing was the harmony of the design concept, in which design follows function.

A Porsche is immediately recognisable. This is thanks to the distinctive design idiom and contours: the roofline, the wings which are higher than the bonnet, the powerful shoulders. Features that every Porsche model has picked up on and reinterpreted for its own era and character – for more than 60 years.