Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart, has concluded cooperation agreements with the Pakistani importer Autotechnik Pvt. Ltd. and is thus preparing for its entry into the local market. The first Porsche Centre in the country is to be opened in Lahore in Q1 2006 with two further outlets in Islamabad and Karachi following shortly afterwards. “Pakistan is a very interesting market with potential for the future that we intend to exploit in the years to come,” said Deesch Papke, Managing Director of the regional sales subsidiary, “Porsche Middle East and Africa”, which is based in Dubai.
By entering the Pakistani market, the Stuttgart sports car manufacturer is systematically driving forward its growth strategy, which focuses particularly on tapping new markets. In the last ten years alone, the presence of the Company has been extended from 40 to over 90 countries. One year ago, the Company successfully launched itself in India.
The subsidiary in the Middle East is thus bolstering its position as the Group’s fifth-largest sales company worldwide. Porsche Middle East is already active in 15 countries from Saudi Arabia to South Africa. In the 2004/05 financial year, over 3,800 vehicles were sold in these regions, equivalent to a 37% increase in comparison with the previous year. The majority of the customers in the Middle East are choosing the sporty all-terrain vehicle, the Cayenne.