Our own engineering tradition is evident from the ‘Dr. Ing. ’ in our company name. Also from our racing victories, now totalling more than 30,000. Not only more feats of heroism, but responsibility for the future of the sports car and for the environment. Then there is the 911’s reputation as an iconic sports car. However, this reputation means nothing unless we continue to breathe new life into old ideas. For us, heritage and future are inseparably linked. Of course, we could simply have made a capable sports car, but this wouldn’t have been a Porsche, and certainly not a 911.
Our identity is the 911. This is also, and especially, true in the 21st century. Instantly recognisable and originally engineered for the racetrack, it continues to stir the emotions today, just as it did in 1963.
Yet, is that enough to move forward? Above all, is it enough for you? Don’t we need to break the stranglehold of tradition once in a while before it one day stifles innovation altogether? We believe that the answer is ‘yes’. This is our approach to the preservation of tradition. It is precisely how we respond to the passion for the sports car and do justice to the 911 legend – and always with tomorrow in mind.
We have achieved this with a future-oriented design, with engines that consume comparatively little but deliver a considerable amount of power, with efficiency-enhancing technologies such as auto start/stop, thermal management and electrical system recuperation, with intelligent lightweight construction, with an innovative hood concept on the Cabriolet models, with Porsche Traction Management (PTM) active all-wheel drive, and with an interior that combines sophisticated ergonomics and sporty comfort.
All of that is what defines us. In short, it is the way in which we combine tradition and innovation, performance and everyday practicality, form and function. For us, these are not contradictions, but our motivation. We are referring to Intelligent Performance.
Our identity can be accurately described by many words. And three digits.
The 911. Porsche Identity.
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