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Identity 911

911 Carrera 4S Cabriolet
Porsche - Identity 911
Models shown: 911 Carrera, 911 Carrera S Cabriolet, 911 Carrera 4S

Identity 911

Our own engineering tradition is evident from the ‘Dr. Ing. ’ in our company name. Also from our racing victories, now totalling more than 30,000. Not just feats of heroism any longer, but responsibility for the future of the sports car and for the environment. Then there is the 911’s reputation as an iconic sports car. However, this reputation means nothing unless we continue to breathe new life into old ideas.

For us, heritage and future are inseparably linked. Of course, we could simply have made a capable sports car, but this wouldn’t have been a Porsche, and certainly not a 911.

Our identity is the 911. This is especially true, even in the 21st century. Instantly recognisable and originally engineered for the racetrack, it continues to stir the emotions today, just as it did in 1963.

Yet, is that enough to move forward? Above all, is it enough for you? Don’t we need to break the stranglehold of tradition once in a while before it one day stifles innovation altogether? We believe that the answer is ‘yes’, which is why almost every component in the latest generation 911 is new. This is our approach to the preservation of tradition. It is precisely how we respond to the passion for the sports car and do justice to the 911 legend, and always with tomorrow in mind.

We have achieved this with a future-oriented design and a longer wheelbase, with refined engines that consume less fuel but deliver more power, with efficiency-enhancing technologies such as auto start/stop, thermal management and electrical system recuperation, with an intelligent lightweight body and a new hood concept on the Cabriolet models, with the further enhanced Porsche Traction Management (PTM) active all-wheel drive, and an interior that combines sophisticated ergonomics and sporty comfort.

All of that is what defines us. In short, it is the way in which we combine tradition and innovation, performance and everyday practicality, form and function. For us, these are not contradictions, but our motivation. We are referring to Intelligent Performance.

Our identity can be accurately described by many words, and by one number.

The 911. Porsche identity.