Highest German design award for the Porsche 911Jury: “judicious and sophisticated modernization of a former style icon“
Stuttgart. The Porsche 911 Carrera from the 997 model range that came onto the market in Fall 2004 today received Germany’s highest design award, the Design Award of the Federal Republic of Germany in Gold. Dagmar Wöhrl, Parliamentary Secretary of State for the Federal Ministry of Economics and Technology, awarded the prize to Matthias Kulla, Head of Exterior Design at Dr. Ing. h.c. F. Porsche AG this morning in Frankfurt. The Stuttgart sports automobile producer was the only automobile company to be honored with the Design Award in Gold.
The jury found the “judicious and sophisticated modernization of a former style icon” worth honoring. The current 911 is characterized both by a “return to central elements of its 911 predecessors“ as well as a “continuing development of successful stylistic features“. The sports automobile has been built since 1962 and is now in the sixth generation.
The Design Award of the Federal Republic of Germany in Gold is the Federal Republic’s official design award and is overseen by the German Design Council. Around 900 participants were nominated for this year’s award, the prerequisite for which is at least one prior award.