New registration record for Porsche in Germany911 and Cayenne ensure continued growth
Stuttgart. In its 2003/2004 fiscal year, which just ended on July 31st, Dr. Ing. h.c. F. Porsche AG, Stuttgart, has achieved a new record for registrations in Germany. The total registration figure of 15,299 Porsche vehicles topped the previous year’s total of 13,266 units by 15.7 percent.
This growth was driven by the Cayenne model range, which was supplemented by a six-cylinder model this January. All in all, this sport utility vehicle accounted for 5,872 of the new vehicles registered, representing an increase of 74 percent compared to the previous year. There is also good news in the sports car segment: although registrations for the Boxster, now in the eighth year of its lifecycle, declined by 17 percent to 2,779, registrations for the 911 showed a slight increase of 0.3 percent to 6,506 units – the 911 thus once again defended its superior position on the market. This is all the more remarkable because this success is based almost exclusively on the 911 generation (996 model line) that was launched in September 1997; the new 911 (997) has been available in German dealerships only since July 17th of this year.
Bernhard Maier, Managing Director of Porsche Deutschland GmbH: “In this recently completed fiscal year, we were once again able to add another chapter to our success story in Germany and continue the growth trend of previous years. With the new Porsche 911, we have secured an excellent position in the competitive environment and laid the foundation for continued growth. I base this on the more than gratifying development in the number of orders we have received for this car since its market launch in Germany.”