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“25th Anniversary of Porsche Exclusive”New special exhibition from 1st March to 1st May 2011

Stuttgart. The Dr. Ing. h.c. F. Porsche AG, Stuttgart, museum is marking a special anniversary with a new special exhibition: In 1986 Porsche was the world’s first car manufacturer to set up a specialist customisation department: Porsche Exclusive. For the past quarter century, Porsche customers have been able to have their vehicle refined to their own individual wishes ex works. For the first time, the Porsche museum will be showcasing the Exclusive specialists’ craftsmanship skills at the “25 years of Porsche Exclusive” special exhibition from 1st March to 1st May 2011.

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Visitors will be shown unique and rare special models: In addition to a
Porsche 911 Turbo S 3.6, which in 1997 was the first Porsche series production sports car to break the 300 km/h (186 mph) barrier, the museum is also exhibiting one of only two Porsche 911 Speedsters in the world dating from 1995. A further highlight of the special exhibition is a gold coloured Porsche 959 that was once extensively modified for a member of an Arab royal family, being equipped among other things with gold plated tailpipes. Also on show will be present day Exclusive special models, such as the Porsche 911 Speedster – a homage to the legendary 356 Speedster, which entered the annals of automotive history as the dream car of the 1950s.

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The Porsche Museum is using the anniversary exhibition as an opportunity to extend its tour programme. Visitors have the opportunity of experiencing the special exhibition as part of a short 30 minute guided tour at a cost per head of four Euros. The museum shop will also be offering a selection of special articles for sale: The book “25 years of Porsche Exclusive” dedicates over 200 pages to the topic of "Ex works individuality".The reader is acquainted with the most interesting, beautiful and spectacular vehicle projects.The spectrum ranges from the customised Porsche 356 via the legendary 911 Turbo “slant nose” to the high end 911 for royal customers from the Middle East. The book is available in German and English from the Porsche Museum shop at 14.90 euros.

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In addition to exclusive model cars and key rings, the museum shop also offers a “grill badge”, newly produced in metal – that can be affixed to the air intake grill on historic Porsche models. It is approximately 95 millimetres in diameter and costs 29 euros.

The Porsche Museum is open Tuesday to Sunday from 9 a.m. to 6 p.m. For further information please visit www.porsche.com/museum. The shop can be accessed free of charge in the museum foyer.

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3/1/2011