Shanghai. Porsche continues to race ahead of the competition in China as sales soared in 2007. Porsche enjoyed a record year of sales in China, making China the market with the most sales potential.
Year end figures show a rise in the number of Porsche vehicles sold in Mainland China over 2006 numbers. In 2007 Porsche surpassed by far its 2006 sales record by nearly doubling the number of cars sold. In 2007 Porsche sold 4,179 vehicles in Mainland China compared to the 2,305 vehicles sold in 2006.
Porsche owes much of its success to the launch of several new sport models on to China’s streets and highways. The new sleek models included the new Cayenne series, the 911 Turbo Cabriolet, the Cayman S Porsche Design Edition 1, and the 911 GT2. These outstanding models were huge hits at auto shows across China in 2007. Porsche’s American Le Man RS Spyder, which embodies the spirit of motorsport, was the brightest star at Auto Shanghai 2007. The RS Spyder was seen as the essence of the Porsche brand as it embodies the spirit of Porsche with both elegance and the ultimate in speed.
Porsche sports car sales grew by an impressive 73.33% with 650 cars sold in Mainland China in 2007. The classic Porsche 911 continued to pull away from the competition and set the pace for the sports car market in China with sales accounting for 51% of the company’s sports car sales. The 911 Turbo Cabriolet, which has the best of all worlds, amazed enthusiasts with its ultimate speed inherited from 911 Turbo and its elegance, shined in the market. The Cayman and the Boxster kept the pedal to the floor also experiencing tremendous growth in sales in 2007.
The All-Terrain Cayenne continued to roll over the competition and remain one of China’s most popular vehicles notching up 3,529 deliveries and accounting for more than 80% of Porsche’s sales in Mainland China during 2007. Porsche was also proud to bring the second generation Cayenne series to China. In late 2007 Porsche further captivated driving enthusiasts with its debut of the sportier Cayenne GTS at the Guangzhou Motorshow. The new Cayenne GTS will be launched across China in March 2008.
“We are excited as the Porsche brand continues to distinguish itself as the leader in the sports cars and All-Terrain vehicle market in China,” said Managing Director of Porsche China, Helmut Broeker. “We think China has enormous potential for growth and we don’t plan on stopping there. We have a great team and second to none dealership network.”
“2007 saw us exhibiting at all the auto shows which have the most influence across the country; we opened a significant number of new Porsche Centres and created more special events for Porsche customers and enthusiasts in China than ever before.”
“Porsche has enjoyed an amazing response from the media and customers alike. Events like the PWRS in Shanghai, Beijing, and Zhuhai earned us praise from car aficionados and the press. I’d like to say a big thank you to everyone who has helped us in our growth and I look forward to another successful year during the year of the Rat.”
While 2007 already was a big year for Porsche China they don’t plan on taking a pit stop. Porsche China already boasts dealerships in 2007 including the opening of a record four new Porsche Centres in Xi’an, Tianjin, Nanjing and Guangzhou. The Porsche Centre Shanghai has relocated to a new and improved showroom adding to an already stellar dealership network which is bringing the joy of driving a Porsche to almost all corners of China.
“Last year was our best year in China on every level but we are confident 2008 will be even better. We think the Chinese economy will continue to develop steadily and Porsche will continue to lead the prestige sports car market.”