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Archive 2007

Second generation Porsche Cayenne officially launched in ChinaPorsche Cayenne paves the road for continued success


Shanghai/Sanya. The new generation of the Porsche Cayenne model series was presented for the first time in China at an exclusive launch in Sanya, Hainan. Emerging amid a display of dancing lights, heralding the car’s dramatic appearance out of the tropical darkness, the new Cayenne was greeted by the expectant guests. The new Cayenne comes in three versions, from the Cayenne, through the more powerful Cayenne S, to the top-of-the-range Cayenne Turbo.

Those on the exclusive guest list also had an opportunity to experience the thrill of the new Cayenne for themselves on and off the roads of Hainan Island, through a series of driving activities specially designed to set the performance and handling of the new Cayenne to the test.

Since its launch in 2002, the first generation Cayenne series has been the foundation of the Porsche market performance in China, making up a majority of sales. In 2006, Porsche has delivered more than 1,930 units of the first generation Cayenne to customers in China.

While retaining the distinctive character of its predecessor, the new Porsche Cayenne has been endowed with an upgraded design, bringing significant aerodynamic enhancement.

This honing of style has been combined with a gutsy power upgrade from a new generation of engines featuring Direct Fuel Injection (DFI) and VarioCam Plus valve control. The basic version of this sporty SUV is now driven by a 290-bhp (213-kW) 3.6-litre V6 engine. The Cayenne S pushes that up to 385 bhp (283 kW), from a 4.8-litre V8. The twin-turbocharged 4.8-litre V8 engine in the top-of-the-range Cayenne Turbo provides an astounding 500 bhp (368 kW), capable of propelling the SUV from zero to 100 km/h in 5.1 seconds, and reaching a maximum speed of 275 km/h. Yet the new power units offer an irresistible combination of higher performance with lower fuel consumption under real-life driving conditions, bringing fuel savings of up to 15 percent.

The superior handling and stability of the first generation Cayenne earned it an unmatched reputation in the premium SUV segment, but Porsche has been far from content to rest on its laurels. As an option, the new Cayenne is available with the new Porsche Dynamic Chassis Control (PDCC), limiting vehicle roll on corners and counterbalances it completely in almost all driving situations.

Mark Bishop, Managing Director of Porsche China - Jebsen & Co. (China) Motors Ltd. said: “Porsche has had a tremendous success in China, much of which has been thanks to the Porsche Cayenne. With the new generation of this superior Sports Utility Vehicle – the new Cayenne – Porsche will start a whole new chapter in this success story, laying a strong foundation for our future performance in China.”

The price of the new Cayenne series starts from RMB 800,000 for the basic Cayenne. The more powerful Cayenne S is priced at RMB 1,050,000, while the price is RMB 1,520,000 for the Cayenne Turbo.

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3/23/2007