Shanghai, 19 April, 2006 – Porsche will be represented at the first Millionaire Fair in Asia, which will be held from 28th to 30th April 2006 at the Shanghai Exhibition Centre. As a premium sports car brand with top-grade design and performance, guests will witness the first public display of the latest Porsche model in China - the Cayenne Turbo S. The new top-of-the-range model in the Cayenne series is the second most powerful road vehicle ever built by Porsche in terms of horsepower. In addition, Porsche will present an outstanding on-stage performance at the opening gala at 10 pm on 28th April.
Driving a Porsche – the ultimate sports car for everyday use – indicates an unequalled experience towards all aspects of life. Bringing the Porsche lifestyle to the world's most discerning clientele, Porsche will display its exclusive Driver’s Selection items at the show – individual accessories for customers who wish to live the brand. Not only is every vehicle made to individual specification, Porsche Driver’s Selection provides customers a vast range of lifestyle accessories to choose from, such as fashion, luggage matching the interior or exterior Porsche vehicle colour or leisure equipment just to name a few.
Mark Bishop, Managing Director of Porsche China – Jebsen and Co. (China) Motors Ltd.: “The Millionaire Fair is a unique event where exclusivity, timeless class, glamour, showbiz, professionalism and a pleasant atmosphere are combined into an extraordinary experience.
Porsche China is very pleased to be participating in the Millionaire Fair, Shanghai, which has won the reputation globally as one of the most respectable exhibitions devoted to the world of luxury. As an exclusive sports car brand, Porsche is for those successful people who want to live their life to the fullest. Porsche, recognised as a luxury brand aims to catch up with China’s booming economy.”
Furthermore, guests will experience a breath-taking surprise during the show – a sneak preview of an exciting Porsche model never before shown in China.