US Customers Choose Porsche as the Most Attractive BrandRanked number one in studies by J.D. Power and AutoPacific
Stuttgart. Dr. Ing. h.c. F. Porsche AG, based in Stuttgart, enjoys an outstanding reputation among its US customers. Two recent studies confirm this again. The renowned study “Automotive Performance, Execution and Layout Study (APEAL)” by the US opinion polling research institute J.D. Power ranks Porsche first overall ratings for the sixth time in a row. Furthermore, the Gran Turismo Panamera was rated second-best and the Porsche 911 third-best vehicle. First in the segment “Premium Sporty Car” is once again the 911, same as last year.
The APEAL study determines the attractiveness of vehicles in the American market. Some 82,000 new vehicle owners, whose vehicles were registered between November and February, are surveyed annually. A total of 95 features in ten categories are examined. Along with driving dynamics and design, aspects such as every-day efficiency and comfort of the vehicle are considered. “The key to our consistent top performance are the continual advancements and quality improvements to our vehicles. Porsche’s outstanding ranking in the J.D. Power is a clear indication that our work is honored by customers. The excellent overall result – including the very good cut for the Panamera, which made it to second place on its first go around – are the result of our persistent customer-orientation,” says Michael Macht, Chairman of the Board of Porsche AG.
After two first-place awards in the “Vehicle Dependability Study” for used vehicles and the “Initial Quality Study” for the quality of new automobiles, Porsche convinces for the third time this year in a J.D. Power study.
The Porsche brand also took first place in the equally renowned “Ideal Vehicle Award” study by the US automotive consultancy firm AutoPacific. Thus, this manufacturer of premium sports cars became the first auto-
mobile manufacturer to take the top prize three times in a row. In addition to the victory in the overall rating, Porsche Cayman was rated the “Ideal Sports Car” in the sports car category, followed by the Boxster and the sports-car icon 911.
More than 42,000 vehicle owners rated their new vehicles in 15 different categories for the study. Among the criteria polled were the design of the vehicle, its comfort, power and acceleration. The AutoPacific study, con-
ducted annually, rates nearly every vehicle in the US market. It examines the extent to which new automobiles meet customer expectations.
The excellent results of both studies reflect the current positive develop-
ments in the US market. Ultimately, Porsche was able to report an increase of 137 percent in shipments to the US for the month of June.