Porsche sets up own sales company in SwitzerlandChristian Muschal heads new subsidiary
Stuttgart. Dr. Ing. h.c. F. Porsche AG of Stuttgart, Germany, has created an additional one-hundred-percent subsidiary, with a view to restructuring its activities in a key European market: in June 2008, Porsche Switzerland will officially take over from AMAG Automobil- und Motoren AG in the import and sale of Porsche vehicles, spare parts, and accessories, with a head office in Zug. AMAG will nonetheless remain a key trade partner for Porsche.
The managing director of the new subsidiary, who will initially look after a network of twelve Porsche Centers and 14 service operations, has been plucked from company ranks: Christian Muschal (43) has already worked at Porsche for ten years, most recently with responsibility for the area of import-market sales. Beginning with a staff of ten, Muschal is to take charge in Switzerland in January 2008. His team is then to be expanded to around 30, with Jolanda Eggenschwiler in charge of PR. Eggenschwiler has been working in PR for the Porsche brand since 1998, via AMAG.
This new sales structure will put Porsche in an even stronger position when it comes to meeting growing demands associated with its extended model range. In the previous 2006/2007 fiscal year
(July 31, 2007), Porsche supplied some 2,000 vehicles to customers