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January - March

Record January for Porsche in North AmericaThe Cayenne Continues to Drive Strong Growth

Stuttgart. Dr. Ing. h.c. F. Porsche AG, Stuttgart, has once again achieved strong sales growth in the North American market. In January 2004, the sports car manufacturer delivered 2,314 vehicles to customers in the USA and Canada, representing an increase of 66 per cent compared with the same month last year when 1,395 vehicles were delivered. These were the best January sales figures ever achieved in the history of the company.

The Cayenne proved itself yet again as the growth engine for Porsche. 1,446 units of the sporty off-road vehicle were delivered. In the core sports car business segment, the number of vehicles delivered fell to 868 units (minus 38 per cent). 603 units of the 911 model range were sold in January 2004 (minus 25 per cent), while sales of the Boxster model range totalled 265 roadsters, representing a decline of 55 per cent compared with the same month last year. The sports car business segment was once again given a boost by the new convertible versions of the 911 Carrera 4S and 911 Turbo.

GO 2004-02-04