Porsche in first place for attractiveness and qualityUS customers vote sports car manufacturer favourite car brand
Westlake Village/Stuttgart. For the ninth time in a row American customers have awarded sports car manufacturer Porsche first place: so for drivers in the USA, Porsche continues to remain the most popular brand of car. This was the result of the latest survey "Automotive Performance, Execution and Layout Study (APEAL)" by California market research institute J.D. Power and Associates. Just last month, Porsche drivers in the US voted the Porsche brand the winner in the "Initial Quality Study".
And in the APEAL evaluation the Cayenne takes first place in the "Midsize Premium CUV" segment for the third time. At the same time, the sporty off-road vehicle was voted the third-best in the entire study. The Boxster also gained the most points in its class, winning the "Highest Ranked Apeal" award in the "Compact Premium Sporty" category. The Porsche 911, which celebrates its 50th birthday this year, takes second place in the "Midsize Premium Sporty Car" segment.
The overall ranking is the result of scores in ten different categories including driving dynamics, design, suitability for daily use and vehicle comfort. The current basis for the annual survey is information from more than 83,000 new-car buyers of a total of 230 different models which were registered from November 2012 to February 2013.
Further information and pictures for journalists and media representatives can be found on the Porsche press database at http://presse.porsche.de/.
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|Hans-Gerd Bode||Director Communications|
|Achim Schneider||General Manager Corporate Press|
|Heiner von der Laden||Production Stuttgart, Porsche Consulting|
|Julia Pirlich||Production Leipzig|
|Lukas Kunze||Sales and Human Resources|
|Helga Ohlhäuser||Lifestyle Communication and Public Media|
|Eberhard Scholl||Local Press Stuttgart|
|Frank Scholtys||Head of Financial Press and Investor Relations|
|Roman Tancar||Financial Press and Investor Relations|
|Christian Weiss||Porsche Design|
|Thomas Becki||Head of Product and Technical Communications|
|Hermann-Josef Stappen||Technical Communications|
|Elena Marciniak||Technical Communications|
|Holger Eckhardt||Model Range: 911, Boxster/Cayman|
|Thomas Hagg||Model Range: Panamera, Cayenne, Macan|
|Oliver Hilger||Motorsport Communication|
|Nicole Lay||Test Vehicles|
|Andreas Schönhuber||Test Vehicles|
|Achim Stejskal||Head of Porsche Museum|
|Dieter Landenberger||Historical Archive|
|Astrid Böttinger||Porsche Museum|