Porsche Club Coordination supports Porsche Clubs in their communication with other Clubs and Porsche customers, and the development of their public image. Moreover, it promotes the exchange of views between Porsche AG, the Porsche Sales Organization, Porsche Clubs and their members. In addition, Club Coordination provides Porsche Clubs with the latest company information.

In order to fulfill these duties, Club Coordination produces various communication resources, such as the Porsche Club Handbook, "Porsche Club News" magazine, Porsche Club Coordination website, Porsche Club video and Porsche Club brochure, as well as occasional circulars.