Resurrecting and reinterpreting the emotion of the original open top PorscheNational Porsche Open Day to celebrate arrival of new Boxster
Official Porsche Centres throughout Australia will open their doors on Saturday July 07th to celebrate the launch of the exciting all-new Porsche Boxster.
It was an open top car – the original 356 “No. 1” – that first defined Porsche and now, more than six decades on, the new Boxster salutes its forbear while breaking new ground in the roadster segment.
The national open day celebrates the arrival of the new Boxster with plenty of activities from workshop tours, ‘tech talks’ and activities for children, to displays of the Boxster’s legendary roadster predecessors in a museum like ‘Roadster Exhibition.’
Visitors can expect to see a variety of historic Porsche roadsters and cabriolets through to the original Boxster of 1996 and of course the latest, 2012 version of the best-in-class icon.
Porsche Centres previously held ‘Open Days’ in 2010 and 2011 to celebrate all things ‘Porsche,’ attracting visitor numbers of 3,000 and almost 6,000 respectively across all participating Porsche outlets.
“Open Days are celebration days at Porsche,” says Porsche Cars Australia Marketing Director, Kevin Nicholls.
“Our Open Days are about bringing customers and the general public into our dealerships to share the excitement that comes with the Porsche brand, and even more so with the launch of an all-new Porsche, in this case, the Boxster.”
The visually stunning new Porsche Boxster takes its exterior design cues from the famous Carrera GT supercar. Stacked headlights, deep side air intakes and an aggressive rear design give the roadster a masculine look.
Dynamically, the new Boxster is an automotive paradox which underlines the ‘Porsche Intelligent Performance’ principle: larger yet lighter than its predecessor, a smaller engine yet more powerful, quicker and faster yet more fuel efficient.
Innovative new technologies include stop-start function, engine coasting, electro-mechanical power steering and Porsche Torque Vectoring (PTV) for greater cornering agility.