Porsche Carrera Cup Australia (PCCA) has secured major sponsorship with IFX that will see the online trading company become the Title Partner of the one-make Porsche championship.
IFX, a new Australian FX trading company, is part of City Index, a global leader in online derivatives trading.
The agreement will see IFX become the Title Partner of Porsche Carrera Cup Australia; with the championship to be named Porsche IFX Carrera Cup Australia.
IFX enters the partnership with Porsche as the first online trading company to take a major sponsorship of an Australian motorsport championship.
IFX’s strategic alignment with Porsche will bring its customers closer to the Porsche brand through motorsport and the unique driving and lifestyle experiences Porsche offers.
Porsche Cars Australia Managing Director, Michael Winkler, welcomes the partnership. “IFX and Porsche are brands well suited to each other through a common strategic approach to business as well as sharing customers of a similar mindset.
“Just as Porsche prides itself on innovation and constantly raising the benchmark, so too IFX leads the way in the field of online trading.
“Through Carrera Cup and our range of exciting customer programmes we will work with IFX to help them deliver the type of driving experiences only premium sports car brands such as ours can offer.
“This announcement is also testament to the excitement and energy surrounding the reintroduction of Porsche Carrera Cup Australia in 2011 and we’re naturally delighted to have such a dynamic company as IFX as our Title Partner.”
For City Index, the partnership is the first major alliance with a global and prestigious automotive brand.
City Index Asia Pacific Managing Director, Geoff Sawyer, said: “We are very excited to be the Title Partner of Porsche Carrera Cup Australia and to be working closely with Porsche. We are looking forward to build a long lasting relationship with them.
“City Index and Porsche are both strong performers and recognised brands in our niche fields and we’re thrilled to build on our complementary and dynamic brands to deliver value-add services to our clients.”
The excitement of the 2011 Carrera Cup championship is highlighted by just 46 points covering the top four title contenders after the first nine races of the season.
The fourth round of the seven round Porsche IFX Carrera Cup Australia championship will be held at the L&H 500 at Phillip Island on September 16-18.