Porsche Carrera Cup Australia has entered a partnership with Nexus MG that will see the category receive comprehensive broadcast brand analysis.
Nexus MG will use its market-leading broadcast brand analysis service Brand Matrix to review the Porsche Carrera Cup Australia broadcasts throughout the 2011 and 2012 season.
Brand Matrix will accurately measure the exposure received by the category’s and teams’ sponsors from its broadcasts – a useful tool for the Porsche racing championship, according to Porsche Cars Australia Motorsport Manager Jamey Blaikie.
“It’s crucial for our teams to have a realistic, industry-accepted measure of what exposure they are receiving from racing in Carrera Cup,” said Blaikie.
“Television coverage is a large part of our exposure to the Australian audience and, with such a comprehensive broadcast schedule for the 2011 season, it’s well worth putting a value on the coverage our teams, sponsors and the brand, Porsche, receives.
“Brand Matrix is a leader in broadcast analysis and it’s great to have such an effective and useful resource available to the teams and sponsors of the category throughout the 2011 and 2012 seasons.”
Luke Jenkinson, Director of Nexus MG and Brand Matrix, is also pleased with the company’s involvement with Porsche Carrera Cup Australia.
"Partnering Brand Matrix alongside such a strong, historic and dynamic brand in Porsche and Porsche Carrera Cup Australia will allow us to showcase these advanced broadcast services to the leaders in automotive technology and motorsport.
“Nexus MG, as a group, have global plans for the Brand Matrix service and are thrilled to start our campaign with the opportunity to service and partner Porsche Carrera Cup Australia for the next few years.
“Delivering the latest online reporting capabilities through team dashboards, this will allow all teams and their sponsors to evaluate the performance of their broadcast using bespoke report user options."
Porsche Carrera Cup Australia features a strong broadcast package for the 2011 season on the Seven Network with live races and post-produced shows shown for each event. The championship was also aired on One HD for the Formula 1™ Qantas Australian Grand Prix and will feature replays on SPEED TV.