60 years of Porsche in AustraliaCarrera Cup experiences surge on car sales for 2011 grid
60 years of Porsche in Australia - Carrera Cup experiences surge on car sales for 2011 grid.
Australia. Porsche Carrera Cup Australia (PCCA) will enter 2011 on a wave of momentum with well over half the grid for next year’s season already locked in place.
A surge of interest over the last 48 hours in the lead up to Christmas has resulted in well over half the grid now committed for the much-anticipated return of the seven round series which kicks off at the Formula 1 Qantas Australian Grand Prix on March 24 next year.
The complete grid of 22 cars is expected to be finalised early in the New Year.
“To have firm commitments and deposits for so many cars while we’re still three months out from the first race is extremely positive,” says Porsche Cars Australia motorsport manager Jamey Blaikie.
“Some competitors have already paid up in full just to be sure they don’t miss out.”
“Australia is regarded in the Porsche world as the ‘enthusiasts market’ with a higher ratio of motorsport competitors and sale of GT cars and Turbos than any other established Porsche market,” says Michael Winkler managing director Porsche Cars Australia.
“The reintroduction of Carrera Cup in Australia is a significant part of our 60 year celebrations in 2011 and is therefore being given extra marketing support as one of our major activities.”
The entire field off 22 model year 2011 Carrera Cup cars is expected to reach Australian shores in early January with all teams offered a track day “shake down” upon taking delivery.
Extensive television coverage for PCCA on free-to-air and pay TV will ensure the “60 years of Porsche in Australia” message is widely known.