Australia. Porsche Cars Australia has scored a Hollywood coup with a national tour of CARS star, Sally Carrera.
The beautiful blue Porsche, who shot to stardom with her sweet and stylish performance in the hit animated film CARS, accepted an invitation to visit Australia where she will headline the ‘Pixar: 20 Years of Animation’ exhibition before embarking on a nationwide tour of Porsche centres.
Sally’s arrival into Australia this week was met with hysteria from other Porsches as she wheeled her way down the red carpet into Porsche Cars Australia headquarters.
“We are delighted to bring Sally Carrera to Australia,” said Michael Winkler, managing director of Porsche Cars Australia. “Sally is truly a one of a kind and we’re fortunate to have her here.”
Sally’s road to stardom began in 2002 when a Porsche 911 was cast for the leading role alongside Lightning McQueen in CARS, the story of a hotshot rookie race car who discovers life is more about the journey than the finish line.
Her selection was not a case of corporate product placement. The model’s unique attributes of being high-performance, yet stylish and sophisticated, led the film’s creators to cast Sally as a Porsche.
CARS director John Lasseter liked the idea of pairing Lightning McQueen with a performance car that was tough and strong, yet also sweet, attractive and had a ‘nice silhouette.’
“Having one of our most beloved models featured in CARS gave us a unique opportunity to reach today’s customers and tomorrow’s aspiring owners in a new and compelling way,” said Winkler.
Bringing Sally Carrera to life was a long and detailed process that involved virtual ‘road testing’ to get her to perform in a mechanically-believable yet entertaining and personable way.
Sally Carrera will be one of the stars of the ‘Pixar: 20 Years of Animation’ exhibition which runs from June 28 - October 14 at the Australian Centre for the Moving Image (ACMI) in Melbourne.
The Porsche moviestar will then be chauffeured around the country, visiting Porsche Centres where she has promised to pose happily for fans of all ages.