Porsche recorded its best ever sales result in Australia in 2013, with sales of 1,905 new Porsche cars.
The 1,905 unit result represents a 531 car increase (+ 38.7 per cent) over 2012’s figure of 1,374 new cars sold and betters the previous record mark of 1,380 units set in 2007.
The availability of a full range of models across the 911, Boxster and Cayman, Panamera and Cayenne model lines contributed to the increased retail sales.
The record result reflects the successful completion of stage one of PCA’s growth plans, with further growth expected in 2014 with the introduction of Porsche’s fifth model line – the sporty compact Macan SUV – from late June.
Porsche has bold growth plans globally for the remainder of the decade, with Australia set to play a pivotal role in the German brand’s continued success.
All of PCA’s 12 official Porsche Centres around Australia enjoyed strong growth in 2013, with all partners currently investing further in their facilities in anticipation of the Macan and even more exciting variants of Porsche’s two-door sports car range in particular throughout 2014.
The commencement of the experienced Sam Curtis as Porsche Cars Australia managing director, effective February 17, will ensure the focus remains on growing the Porsche business while generating the highest levels of customer satisfaction.
“Porsche in Australia has been a solid performer for a number of years and it is great to see our growth plans now starting to come to fruition,” says Mr. Helmut Broeker, Vice President of Porsche Region Overseas and Emerging Markets.
“We have a great business partners in our dealer network in Australia and it is important we work together to grow the Porsche brand and meet the highest expectations of existing as well as new customers.”