There will be a change in the position of CEO and Managing Director at Porsche Cars Australia (PCA) as part of Porsche AG’s wider plan to exchange experience and competencies within Porsche and several of its subsidiaries.
This is a key component of Porsche’s ‘Strategy 2018’ project which will enable the manufacturer of the most sporting cars in their segments to deliver sales beyond 200,000 by the end of the decade.
Effective September 01st Michael Bartsch will repatriate to Australia to assume the role of CEO and Managing Director of PCA, after serving as Chief Operating Officer at Porsche Cars North America (PCNA) since 2005.
Mr. Bartsch will replace Michael Winkler who held the title of CEO and Managing Director at PCA since 1995. Mr Winkler has been offered a new Managing Director role within Porsche, details of which will be announced in due course.
After successful expansion of the subsidiary in China since 2007, Helmut Broeker will take over the leadership of the sales region Overseas and Growth Markets (Middle East, Africa, India, South-East Asia, Australia/New Zealand, Japan and Latin America) effective July 1st, 2013. In return Deesch Papke who has also successfully managed these sales regions over the last two years will be appointed the new CEO of Porsche China.
Helmut Broeker joined Porsche in 2007 and has worked in the automotive industry for more than 26 years; previously with BMW in Asia, Australia, Middle East and North America. Over the past six years since his appointment Porsche has increased sales in China seven-fold from over 4,856 vehicles in 2007 to more than 31,205 vehicles in 2012. This makes China the second largest market for Porsche.
Deesch Papke also has many years of experience in various markets and across a number of global automotive brands. He joined Porsche in 2005 as head of Porsche Middle East and Africa, based in Dubai. During his time as head of the sales region Overseas and Growth Markets sales grew to over 22,000 units in 2012.
Joe Lawrence, currently Managing Director at Porsche Canada, will take over the role of Chief Operating Officer (COO) at Porsche Cars North America, making him responsible for Porsche’s single biggest market with over 35,000 sales in 2012. His successor at Porsche Canada will be announced soon. New Managing Director at Porsche Middle East and Africa will be Christer Ekberg, currently Managing Director at Porsche Asia Pacific. From Dubai, George Wills will move cross to Miami to head up Porsche Latin America, replacing Matthias Brueck who will assume a Managing Director position in another growth market.