Stuttgart. The Dr. Ing. h.c. F. Porsche AG and Porsche Design Group (Lizenz- und Handelsgesellschaft mbH & Co. KG) join the Meisterkreis, which represents the interests of German luxury brands. In doing so, both companies emphasise the high quality of their products, and reaffirm their commitment to Germany as a location for business.
"The Meisterkreis was founded in Germany last year with the aim of establishing a new culture of luxury in Germany", as Bernhard Maier, Member of the Executive Board Sales and Marketing of Porsche AG, comments: "Naturally, an exclusive car brand like Porsche fits in extremely well. It's been a symbol for unique sports cars 'made in Germany' for more than six decades now."
The Meisterkreis unites people, companies and institutions that stand for culture, creativity and excellence. It seeks to promote awareness of a unique and diverse industry, and emphasises the economic and cultural importance of the sector. Among the more than 50 members, there are top companies, outstanding individuals, and institutions of the cultural and scientific life, as well as international luxury brands that are firmly established in the German market. All of them share a special mastery of materials and ideas, a passion for uncompromising perfection, a strong service culture and a high degree of creativity and innovation.