As Porsche's first right hand drive market and one of its first export territories in 1951, Australia has enjoyed a very close relationship with the factory since the marque's earliest days.

Similarly, an important ingredient of Porsche's success in Australia has been its long-term relationship with its customers.

When the first cars were imported by Norman Hamilton in 1951, less than two Porsches a year were sold in Australia. Now more than 50 years later, Porsche Cars Australia is a wholly owned subsidiary of Porsche AG, responsible for annual sales of more than 1300 cars a year from its new Collingwood, Melbourne national headquarters which opened in 1998.