Norman Hamilton imported the first Porsche in 1951, thus making Australia Porsche’s very first right hand drive market and one of its first export territories.
Since the first two Porsche’s were imported by Hamilton, the passion of the Australian Porsche enthusiast has grown, with the majority of the approximate 25,000 Porsche’s delivered from the factory to Australia still driving on Australian roads.
An important ingredient of Porsche’s success in Australia has been its long term relationship with its customers and with the help of this Porsche has now been established in Australia for over 60 years.
Porsche Cars Australia is a wholly owned subsidiary of Porsche AG, responsible for annual sales of more than 1300 cars a year, via a network of 12 official Porsche Centres throughout Australia. Motorsport is a strong focus for Porsche Cars Australia, with the Carrera Cup Australia series. Consisting of 22 identical cars, and 7 rounds Porsche Carrera Cup Australia is a highlighted branch of the motorsport industry in Australia.