One Porsche Drive, the future address of PCNA, will be home for up to 400 U.S. Porsche employees, and is also designed as a must-see destination for Porsche owners, dealers, enthusiasts and visitors from around the world. It is a unique concept within the automotive industry, combining modern offices, technical service and training and the world-class Porsche Customer Experience Center – one of only five such facilities around the globe.
While the exterior structure of the building pays homage to the lines of the iconic Porsche badge, the sights and sounds of Porsche won’t just be thrilling visitors on the outside. An equally important part of the design criteria was to bring the Porsche brand and product experience inside to office and meeting environments, hospitality areas, training facilities, even the parking structure.
In a first for any North American automotive headquarters, the One Porsche Avenue site design integrates the track with the building, bringing a whole new definition to “rush hour” – namely that of the adrenaline kind.